Friday, 11 July 2014


    piccing (, the California-based photo-sharing community That Allows users to upload, share and mark Their favorite pictures and displayed Immediately buy the items from shopping partners, is exploring plans to open a branch in Dubai in a bid to tap into the Rapidly-expanding E-commerce markets of the UAE and the wider Arab world. 

Headquartered in Palo Alto and with branches in Cape Town, Zurich and Berlin, 's members share a large variety of insider information on fashion trends, lifestyle products, restaurants and clubs Among Others. The platform has seen the number of registered members more than double since January, taking its community to more than 18 million active users, who tag and recommend new trends on piccing every day via its "Picc it. Live it!" matching tool.

The matching function Enables members to search for specific products and pictures to buy them from retail partners: such as Armani, Mango, New Balance, Puma, Swarovski and many more. is also available via app, Enabling users to tag products in Their Own and shared pictures Whilst They are out and about, and to receive suggestions like product in the app too. watch video seeks to expand its user database and number of brands across the Arab world at a time When the value of the Middle East and North Africa (MENA) online E-commerce market is expected to soar to $ 15 billion by 2015, up from $ 7 billion in 2011 and $ 9 billion in 2012, as a growing user database is embracing online shopping and regional retailers are launching more sophisticated E-commerce offerings, According to research by PayPal Insights published in September 2013 in conjunction with Ipsos.
"Since our launch three years ago in the U.S., our user numbers in Europe Have Been on a constant upward trajectory.'re Now looking at the market in the United Arab Emirates, que is highly attractive for us," says Dirk Spielmann, founder and CEO of ". The E-commerce market in and around Dubai in particular, is booming People are truly cosmopolitan - They love fashion and are always on a lookout for the latest trends."

Going forward, piccing is looking to set-up a branch in Dubai to tap into the lucrative Arab Markets. "Our aim is to discover piccing with new brands and products and to get suggestions from other like-minded people," adds Spielmann.
At the moment 60% of 's members are interested in accessories, 30% and 10% in fashion are looking for gadgets.

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